Thirty-One Open House Ideas That Book and Sell

An open house is where Thirty-One consultants shine — and you can run one entirely over text. These six open house ideas are built for text parties: each gives guests a reason to reply, browse the catalog, and order, all from their phone.

Pick one theme per open house, plan three or four spotlight texts around it, share product photos and personalization options by MMS, and close with an easy order link. Guests check out through your Thirty-One website as usual.

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1. Seasonal Organization Open House

Build the open house around getting organized — Large Utility Totes, Fold-N-File bins, and Your Way Cubes. Share a few "before and after" organizing shots and a room-by-room checklist. Practical and universal, so it converts well.

2. Back-to-School Totes

Spotlight thermals, lunch totes, and personalized backpacks for the school-year rush. Post monogram combos guests can add to make each bag their kid's own. Timely themes give guests a reason to say yes now.

3. Holiday Gift Open House

Feature giftable bags and totes with personalization — the easiest way to knock out a holiday list in one order. Bundle a few "gift under $35" picks so guests can grab presents for everyone at once.

4. Catalog Party Preview

Walk guests through the new catalog one product at a time — the hero tote, the new prints, the must-have thermal. Perfect for a first open house; it makes browsing the whole line feel effortless from their phone.

5. Thermals & On-the-Go

Focus on thermal totes, lunch bags, and picnic sets for busy families and workdays. Share how each one keeps food hot or cold, then bundle a set so guests grab the whole "on-the-go kit."

6. Print of the Season Open House

Center the open house on the newest print — post it on every silhouette (tote, crossbody, thermal) so guests can pick their favorite. Seasonal prints tend to sell out, which gives guests a reason to order right away.

Frequently Asked Questions

Turn these open house ideas into bookings

PartyPerfect Pro runs your Thirty-One parties over text — invites, host coaching, and follow-ups on autopilot.

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