Run Color Street Parties Over Text
More Bookings, Less Chasing

What is a Color Street text party?

A Color Street text party is a virtual nail party run entirely over SMS text message instead of a live video call or a social-media group. The stylist invites guests by text, shares design photos, quick application clips, and new-release spotlights right in the thread, and guests browse and order from their phones on their own time. There is nothing to download and no scheduled hour to attend — the whole party happens in the guests' text inbox.

How does a Color Street text party work, step by step?

First, the stylist builds a guest list and writes the party messages once, then schedules them. Automated host coaching reminders go out on their own so the host keeps inviting friends. On party day, scheduled design spotlights and application clips send themselves while the stylist answers questions and takes orders in the thread.

When the party closes, every order is tallied toward the host's total and rewards, and automated follow-up sequences thank guests, prompt reorders when a favorite runs low, and invite future hosts — so no one falls through the cracks.

How is a Color Street text party different from a Facebook party or an in-home nail bar?

A text message is delivered directly to every guest — there is no feed algorithm deciding who sees your design post, and no single hour guests must show up for. Anyone who joins late just scrolls back through the thread. Compared with an in-home nail bar, a text party means no travel, no setup, and no scheduling around everyone's calendar. Because texts are opened and read far more than social posts, most stylists reach more guests and take more orders with less effort.

What results do Color Street stylists get from text parties?

Text messages see roughly a 98% open rate, so stylists typically get higher guest participation and more orders than algorithm-dependent social parties. Automated host coaching lifts party totals by keeping hosts inviting, and automatic follow-up is especially powerful for a line with new designs every month — it brings guests back for the latest releases and turns one party into repeat orders, new bookings, and team leads without manual chasing.

What do you need to run a Color Street text party?

You need a texting platform built for direct sales: a dedicated business phone number, scheduled group messaging, automated host coaching, and post-party follow-up. It works alongside the tools you already use — keep your Color Street website and office for orders, host rewards, and your catalog. The text-party platform handles the invites, design spotlights, reminders, and follow-up those tools don't cover.

How much does it cost to run a Color Street text party?

With PartyPerfect Pro it is a flat $19.95/month, which includes a dedicated business number, host coaching automation, follow-up sequences, capture pages, and Bella AI. Receiving replies is always free, and replies to existing contacts stay free through Unlimited Chat. Outbound texts are a flat 2.5¢ each (1 credit per message, any length) — you only pay for what you send — no tiers.