Run Mary Kay Parties Over Text
More Bookings, Less Chasing

What is a Mary Kay text party?

A Mary Kay text party is a virtual party or skin care class run entirely over SMS text message instead of a live video call or a social-media group. The consultant invites guests by text, shares product looks, before-and-afters, and skincare-routine tips right in the thread, and guests browse and order from their phones on their own time. There is nothing to download and no scheduled hour to attend — the whole class happens in the guests' text inbox.

How does a Mary Kay text party or skin care class work, step by step?

First, the consultant builds a guest list and writes the class messages once, then schedules them. Automated host coaching reminders go out on their own so the host keeps inviting friends. On class day, scheduled product spotlights and look photos send themselves while the consultant answers skincare questions and takes orders in the thread.

When the class closes, every order is tallied toward the host's total and rewards, and automated follow-up sequences thank guests, check in on samples, prompt reorders and custom sets, and invite future hosts — so no one falls through the cracks.

How is a Mary Kay text party different from a Facebook party or an in-home class?

A text message is delivered directly to every guest — there is no feed algorithm deciding who sees your look post, and no single hour guests must show up for. Anyone who joins late just scrolls back through the thread. Compared with an in-home class, a text party means no travel, no setup and cleanup, and no scheduling around everyone's calendar. Because texts are opened and read far more than social posts, most consultants reach more guests and take more orders with less effort.

What results do Mary Kay consultants get from text parties?

Text messages see roughly a 98% open rate, so consultants typically get higher guest participation and more orders than algorithm-dependent social parties. Automated host coaching lifts party totals by keeping hosts inviting, and automatic follow-up turns a single class into repeat skincare reorders, custom color sets, new bookings, and team leads — all without manually chasing samples or wish lists.

What do you need to run a Mary Kay text party?

You need a texting platform built for direct sales: a dedicated business phone number, scheduled group messaging, automated host coaching, and post-party follow-up. It works alongside the tools you already use — keep Mary Kay InTouch and your personal website for orders, host rewards, and your catalog. The text-party platform handles the invites, look spotlights, reminders, and follow-up those tools don't cover.

How much does it cost to run a Mary Kay text party?

With PartyPerfect Pro it is a flat $19.95/month, which includes a dedicated business number, host coaching automation, follow-up sequences, capture pages, and Bella AI. Receiving replies is always free, and replies to existing contacts stay free through Unlimited Chat. Outbound texts are a flat 2.5¢ each (1 credit per message, any length) — you only pay for what you send — no tiers.